Simons Hembageri

Overview

Simons Hembageri is a seasonal pop-up bakery based in the serene suburbs of Partille, Sweden. Each summer, they open to deliver freshly baked bread directly to the local community.

ABOUT THE PROJECT

We developed a minimal yet distinctive visual identity that reflects the craft and authenticity behind the brand. The logotype subtly rises in form—an intentional nod to the process of baking—supported by a clean typographic label that ensures clarity across applications. To capture the essence of Swedish summer and its deep-rooted fika culture, we created custom food illustrations that bring warmth and charm to the brand’s printed materials.