Meritamo

APPROACH

Our presentation of visual identity for the Meritamo Nature Foundation breathes with the freshness of green tones, mirroring the vibrancy of the landscapes it seeks to protect. At the core of the visual identity lies a simple organic shape, symbolizing the relationship between nature and the progress of the modern world—a concept that’s further reinforced by the bold, modern typography of the Nevis Sans Serif font.

Our proposal aims to capture the essence of the foundation’s mission to create a sustainable future where nature thrives and remains protected from human progress for #GenerationsToCome.